Anorexia nervosa is not a
disease that discriminates. This serious mental illness can occur in any
gender, ethnicity or social class and at any age group. According to the
National Alliance on Mental Illness (NAMI) “anorexia nervosa is an eating
disorder defined by an
inability to maintain one’s body weight within 15 percent of their Ideal Body
Weight (IBW). Other essential features of this disorder include an intense fear
of gaining weight, a distorted image of one’s body, denial of the seriousness
of the illness, and—in females—amenorrhea, an absence of at least three
consecutive menstrual cycles when they are otherwise expected to occur” (Berkman, 2007). Although anorexia nervosa has the ability to affect
anyone, there are certain risk factors that make an individual more likely to
be diagnosed. These risk factors include being an adolescent girl, young adult
female or an individual suffering from anxiety or depression. Athletes, dancers
and models are also at an increased risk for developing eating disorders due to
the high demand for thinness in their professions (Berkman, 2007). According to
the Department of Heath and Aging the prevalence of anorexia nervosa is one in
100 girls, or one percent. Of those
suffering with the illness 15- 20% will die within 20 years of onset. This is
the highest mortality rate of all psychiatric diseases (2010).

I chose
this topic due to personal interest. I believe that there are two main issues
surrounding eating disorders that make decreasing their prevalence difficult. Firstly, eating disorders and other mental
illnesses are often not recognized as actual illnesses that need medical
attention. The disillusionment surrounding these illnesses permits many sick
individuals to go without treatment. Enlightening the public about the dangers
of eating disorders and available treatment options could help cure those
already suffering and decrease future incidence rates of the illness. Secondly,
the media plays a very influential role in creating an unrealistic body image
to the public, which perpetuates negative body images and disordered eating.
Social marketing and health
teaching are two interventions from the public health wheel that could be
applied when discussing anorexia nervosa and other eating disorders. The first
method, education, could be used in schools or by families in order to teach
children from about age five to 18. Education about eating disorders coupled
with health promotion would be the most successful equation. Aiding children in
developing healthy eating and exercise habits along with establishing a
positive body image is an example of upstream thinking. Other topics of
education to be discussed may include signs, symptoms, causes and treatments of
anorexia nervosa and other eating disorders. Educators should also establish
tertiary prevention by providing information on ways to seek help for those
already suffering from an eating disorder. Examples include eating disorder
hotlines and medical or counseling services.
The second intervention to help
promote health would be to change social marketing and media. This method would
be effective in all age groups. Body images displayed in the media are often
distorted and create a false standard of beauty in the eyes of the general
public. Most of the images portrayed in the media are photo-shopped and
unrealistic. Several industries have made an attempt to create a more realistic
image of beauty. The Dove Campaign for Real Beauty and modeling agencies who
have banned underweight models are two examples that come to mind. By endorsing
healthy eating habits, exercise routines and a variety of body sizes social
media could help to perpetuate health instead of cause problems. Social
marketing could help take a stand against anorexia nervosa by supporting Eating
Disorder Awareness Week, which aims to “increase awareness of factors that lead
to eating disorders” and “reduce prevalence of eating disorders and body image
problems through a public education program emphasizing social factors that
cause their development” (“Prevention & health promotion”, 2012). Each day we are bombarded by images and ideas
portrayed to us by social media, imagine if this powerful tool was used to
encourage health instead of harm it.
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Dove Campaign for Real Beauty |
If you are interested in learning
more about the common signs, symptoms, causes and treatments for anorexia
nervosa
click here for a great, informative website. More information regarding prevention and
health promotion for individuals, families, educators and administrators can be
found
here.
Resources
Berkman, D. (2007, May). National
alliance on mental illness. Retrieved from
http://www.nami.org/Template.cfm?Section=By_Illness&template=/ContentManagement/ContentDisplay.cfm&ContentID=102975
Department of Health and Ageing. (2010,
September). National
Eating Disorders Collaboration.
Retrieved from http://www.health.gov.au/internet/main/publishing.nsf/content/mental-nedc
Prevention & health promotion. (2012, May 14). Retrieved from
http://www.nedic.ca/knowthefacts/preventionhealth.html